Ello is a brand that creates sustainable drinkware and food storage products, aiming to provide durable and reusable alternatives for everyday hydration and meal storage. Their products are often designed for people with active lifestyles, promoting convenience, functionality, and aesthetic appeal.
Challenge: Increase Ello's brand awareness and social media interaction.
Insight: With a wide range of product categories, there's a lack of awareness about their product features and designs.
Idea: Collaborate with micro-influencers in areas such as lifestyle, fitness, and parenting to create User-Generated Content (UGC) that illustrates how they incorporate Ello products into their daily routines. Launch the #AnywhereYouGo campaign alongside giveaways on social platforms to enhance consumer engagement and boost brand awareness.
