Medura is a healthcare company that produces medical monitoring and hospital equipment.
Challenge: Launch Medura Healthcare's at-home blood pressure and Oxygen level monitoring machines in the market.
Insight: Most people are unaware of how and when to use the monitoring machines correctly, which can lead to critical cases going unnoticed.
Idea: Create an awareness campaign comprised of real-life educational videos and animations on how to use at-home monitoring machines for social media platforms with Medura products to build consumers' trust and promote the products.
