Our hyperconnectivity and constant consumption in the digital world have led us to frequently compare ourselves and create a superficial image of what a balanced and perfect life is.
Inspired by the works of Kazimir Malevich, this campaign for calm is a reminder that everyone's idea of a balanced life is different, and what we consume digitally is just a fraction of what one actually lives.
Inspired by the works of Kazimir Malevich, this campaign for calm is a reminder that everyone's idea of a balanced life is different, and what we consume digitally is just a fraction of what one actually lives.
